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Privacy Policy

LivU Privacy Policy

Last updated: 12 June 2026

Welcome to the Riley Cillian Group Privacy Policy. Whether you’re ready to put yourself out there and start connecting or just looking for a new friend, we believe every connection should start with respect and equality… especially when it comes to your personal information.

When we talk about Riley Cillian Group, we refer to our brand (also known simply as “LivU”, “we”, “us”, or “our” in this policy) operated by Clash Arts (HK) Limited. This Policy explains how we process your personal information. It applies any time you’re using the LivU mobile application or desktop version (“App”), and to your use of our “Sites”, which includes our websites like LivU.com, microsites, and other digital products and services, like our competitions or surveys. We also suggest you read our Terms of Service.

Riley Cillian Ireland Limited, Floor 3, Block 3, Miesian Plaza, 50-58 Baggot Street Lower, Dublin 2, D02 Y754, Ireland, acts as our representative in the European Union for the purposes of the General Data Protection Regulation.

Have any questions about this Policy? Just contact us and we’ll be happy to help.

YOU SHOULD KNOW
We will need to change this Policy from time to time, but the most current version (at https://livuapp.com/privacy-policy.html) controls how we use your information. Be sure to regularly check for updates, but we will let you know by email or notice of any material or significant changes.

We are responsible for taking care of all the personal information we collect and you share with us. According to the General Data Protection Regulation (“GDPR”) of 27 April 2016 and other applicable personal data laws, we are the data “controller” for all personal information collected and processed through our App and Sites.

Contents, Part 1

Introduction

The type of information collected or shared depends on the specific situation and what exactly you are doing.

You will not be able to change your date of birth and, if you give LivU access to your location in your device settings, your location is automatically updated based on the location of your device. Others using the App might be able to see some of your Registration Information when they view your profile page, such as your name and username.

1. Registration Information

When you download the App and create a LivU account, we collect certain information about you to help enhance the App and verify the people using it. This can include:

After you register, you can change this information at any time through your account except account set up time and date. You are responsible for making sure your account details are kept up to date, particularly if your phone number changes.

2. Linked Social Media Information

We want to help simplify and enhance your connecting. One way we do this is by making it possible for you to use your other accounts such as via Google, X (Twitter), Facebook and Apple.

Apple ID: If you choose to register or sign in with your Apple ID, you give Apple permission to share with us:

You can choose to use your personal email, or Apple will create and use a random email address so your personal email can stay private.

We will then use the personal information we receive from Apple to form your LivU account. If you remove the LivU app from your settings or Apple ID, we will no longer have updated access to this information.

If you want to disconnect any linked accounts from LivU, just visit your settings in the relevant app and follow the instructions to remove the LivU App access permissions.

Please note that if you unlink an account, this does not automatically delete the information that was already added to your LivU account. If you’d like this information removed, you must also delete it within your LivU account.

3. Profile Verification and ID Verification Information (including biometric information)

We want to ensure the safety and security of everyone on our App and Sites, and give people the best possible user experience. To do this, we require every person using our App and Sites to verify some of their information. For example we use Yoti (https://www.yoti.com/) as part of the age verification process at account set up and during your use of the LivU service.

We may also ask for your phone number and, in some cases, ask that you carry out a photo verification or ID verification. This allows us to make sure the people on LivU are actually people, that are of age (over 18), avoid fake accounts that can be used for malicious activities and cybercrime, and prevent fraud — all of which can threaten the LivU network and spoil things for everyone.

The Yoti age-related scan can include the use of facial recognition technology to compare the submitted photo(s) to your profile photo, or a live scan, which helps us make sure you are who you say you are, but you also have the option to request a manual review if you do not want facial recognition technology to be used.

We do keep the scans to verify you in the future and for our records. We will only keep the scans as long as we need them for these purposes, but never longer than 3 years after your last interaction with us. Once we no longer need the scans or the 3 years have passed, we will take reasonable business steps to permanently and securely delete the scans from our systems.

4. Purchase Information

If you decide to purchase any of our services, we will process your payment information and securely keep it for audit/tax purposes and to prevent fraud. We use a number of payment providers to help secure payments are made promptly and effectively.

To prevent fraudulent payments from being processed, we use automated decisions and our systems check payment information and transactions for behaviour that might violate our Terms of Service. We may automatically block any transaction that is likely to be fraudulent and meets the relevant criteria suggesting a violation. If a transaction is blocked, the relevant person will be notified that their transaction cannot be processed and can contact us to contest the decision.

YOU SHOULD KNOW
You can always turn off geolocation if you ever change your mind about giving LivU access to your location by:

5. Geolocation Information

If you give LivU access to your location in your device settings, we will collect information about your location when you use your mobile device. We do this to personalise your App experience and make it easier for you to make connections and interact with others.

This can include information about WiFi access points and your longitude/latitude, and we can save your device’s coordinates to offer certain features to you.

For example, by enabling your general location information to appear to people seeing your profile and show you the profiles of people who are near you.

6. Device Information

When you use the App, we can collect information about your device for the purposes described in this Policy. This can include your device’s unique identifier, brand and model, and operating system, as well as log and usage data, user agent, browser type and screen resolution. You can also choose to give our App access to your device’s address book, which will only be used when you want to add someone to your contacts.

7. Photo Information

We collect data about your profile photos that allows us to promote them in a way that is favourable to you.

8. Link Information

You might come across some links while using our App or Sites. If you use them, we can keep track of how you interact with links, including to third-party services that we are not responsible for, by monitoring redirecting clicks or other methods. This can include your data whilst playing games on the LivU and help us create a leaderboard or simply being able to provide you with access to games within the LivU app or to an external provider.

9. Messages

We review the content of messages sent in the App to identify topics, sentiments, and trends across our Users and monitor for abuse of our Terms of Service in order to maintain the security and integrity of our services.

10. Customer Support Contact Information

If you contact our Customer Support team via our feedback page or through the App, we can track your IP address and will receive your email address and the information you share with us to help resolve your request.

We keep records of our communications with you for 6 years after your account is deleted, including any complaints from you about other people using the App or Sites.

11. Cookies and Similar Technology Information

When you use our App or visit our Sites, we can collect personal data from you automatically by using cookies or similar technologies.

Some cookies are necessary for the App and Sites to function and cannot be switched off, but you do have choices for others. Check out our Cookie Policy to learn more about cookies, how we use them, and your options for these technologies.

What’s a cookie?

A cookie is a small file placed on your device or internet browser that allows us to recognise and remember your preferences. Cookies generally help us better personalise and improve your experience on our App and Sites.

How do we use your information?

Our main goal: give you an enjoyable LivU experience as you connect.

Contents, Part 2

YOU SHOULD KNOW
We don’t currently do any direct marketing, but if we do in the future we will seek your consent in advance. We may send to you a reminder email if your account is dormant for a while, but you can opt out of any follow up emails by unsubscribing.

1. Using Your Information

To achieve our goal of giving you an enjoyable connection experience, we use your personal information to:

This allows us to understand how close you are to others and show you profiles of people.

2. Our Matching Algorithms

We want to ensure the safety and security of everyone on our App and Sites, and give people the best possible user experience. To do this, we require every person using our App and Sites to verify their accounts.

We want to help you find the best possible connections, so we developed matching algorithms to predict your compatibility with others and show you people we think are a good match for you.

To predict your compatibility with others and recommend profiles, our matching algorithms use:

TO BE CLEAR
If you post anything that is inconsistent with our Terms of Service, we can restrict your account access or terminate it altogether.

3. Moderation Practices

Safety on our App and Sites is very important to us, so we take steps to make sure every person follows our Terms of Service while connecting. We use a combination of automated systems and a team of moderators to monitor and review accounts and messages for content that suggests a violation of our Terms of Service. This process involves some personal information, such as photos and any other information uploaded to a profile or shared in messages.

We will issue a warning to the relevant account if any account or message meets the relevant criteria suggesting a likely violation. We can also restrict or block the relevant user’s access, who can contact LivU to contest the decision.

YOU SHOULD KNOW
If the legal basis is consent, you can withdraw your consent at any time. If the legal basis is legitimate interests, you have a right to object to how we use that information. How? Just contact us or follow the instructions provided in the relevant sections of this Policy.

4. Lawful Basis

According to European Union (“EU”) and United Kingdom (“UK”) data protection laws, processing personal information must always have a specific lawful basis — meaning there must always be a legal reason, which is defined by the GDPR and other relevant laws. Here you will find the legal basis for all of the personal information we collect, use, and process.

What about the CCPA categories?

You will see some of the CCPA’s specific categories of personal information mentioned under the section for Californian residents. You can find more information about these categories here.

Why we use your information What information we use Where we get the information Our legal basis
To provide you with the LivU social networking service and App. Name; Email address; Date of birth; Location; App activity; Nicknames; Age verification You provide us with your name, email address, and date of birth, names or nicknames; age verification. We get location and app activity data from the device you use to access the service. Contractual necessity
To facilitate networking opportunities on the App. Optional information that you choose to share in your profile, through profile verification, or by adding LivU badges, which may include information about your photos, interests, and other similar details you choose to share. You choose to provide us with this optional information. Contractual necessity; Our legitimate interests in facilitating networking opportunities on the App; Your consent for special category / sensitive personal information.
To verify your identity, prevent fraud, and ensure the safety and security of everyone using the App and Sites. Phone number; If requested or permitted, photo provided for profile verification; If requested or permitted, photo of Government ID and selfie for ID verification; For users based in countries where age verification is legally required: photo of Government ID; geolocation and device information. You provide us with your phone number and photos. We get geolocation and device information from the device you use to access the LivU social networking service. Our legitimate interests in making sure accounts are not set up fraudulently and to protect people using our App or Sites.
To take payments for premium services. (This does not apply if you make payments via the Apple App Store.) Payment card details. You provide us with this information. Contractual necessity
To send you marketing information about our events, offers, and services or reminder emails about your account. Name; Email address; Mobile phone number. You provide us with this information. Consent; Our legitimate interests in promoting our business and products, while following all laws that apply to our marketing activities.
To carry out research and analysis to help us improve the App, and test new technologies and processes meant to enhance and improve the App and Sites. Log and usage data, including IP address, browser type, referring domain, pages accessed, mobile carrier; Search terms, images, and video; Registration information; Profile information. We get log and usage information from the device you use to access the LivU social networking service. You provide us with the other information. Our legitimate interests in analysing how people access and use our services, and testing new technologies so that we can further develop the App, implement security measures, and improve the service.
To respond to correspondence and requests submitted to us, including social media queries. Email address; Social media name; Phone number; IP address; the information you send to us to help resolve your query. You provide us with your email address, social media name, and phone number when you contact us. We get your IP address from the device you use to contact us. Our legitimate interests in responding to requests and queries, and making sure we provide good service and troubleshoot problems.
To enable a profile-sharing functionality. Name and photo; Time and location of a date. When using the profile-sharing functionality with your trusted contact, you provide the time and location of the date and share the matched user’s name and profile photo. Our legitimate interests in preventing unauthorised behaviour, and maintaining the safety of our users and services.
To investigate and block people for reported infringements of our Terms of Service. Name; Registration information; Profile information; Message content; Photographs; Usage and device data, including IP address and IP session information. You provide us with your registration information, profile information, messages, and photographs. We get the other information from the device you use to access the LivU social networking service. Our legitimate interests in preventing unauthorised behaviour, and maintaining the safety and integrity of our App and Sites.
To improve your experience on the App. Profile photo data, such as whether the first profile photo is scrolled on or not, and whether a vote is a yes or a no. We get this information from how people interact with the App and profile photos of other users. Our legitimate interest in improving the experience of our users.
To allow people using the App to create and enhance their LivU profile, and log into the App via third-party accounts. Linked Social Media Information from Facebook and other third-party accounts. We get this information from Facebook or the providers of any other accounts you use to log in to LivU or connect with your LivU account. Our legitimate interests in facilitating access to our App and Sites.
To block payment transactions as part of our anti-fraud procedures. Name; IP address; Email address; Mobile number; Cardholder name; Payments received; Type of payment; User ID; User country. You provide us with your name, email address, mobile number, and card details. We get your IP address from the device you use to contact us. We get your payment information from your interactions with our App and Sites. Our legitimate interests in preventing fraudulent transactions and maintaining the security of our App and Sites.
To contact you to run research surveys, get feedback, and find out if you want to take part in marketing campaigns. Email address; Mobile phone number. You provide us with this information. Our legitimate interests in carrying out research so we can further develop the App and improve the LivU social networking service.
To allow video and audio call functions, and the sending of images and video. Video and audio call usage data; Images; Video. We get this information from the device you use to access the LivU social networking service. Our legitimate interests in providing these functionalities as part of the App and Sites.
To comply with our obligations under the EU Digital Services Act, including operating points of contact, processing notices of illegal content, issuing statements of reasons, handling internal complaints, engaging with out-of-court dispute settlement bodies, submitting statements of reasons to the European Commission’s DSA Transparency Database, and publishing transparency reports. Identifiers and contact details of the person submitting a notice or complaint (where provided); content reported; account identifiers of users whose content or account is subject to a decision; details of the decision and its reasons; correspondence with regulators and dispute settlement bodies. You provide us with this information when you submit a notice, complaint or appeal. We generate the decision and reasoning. Regulators and dispute bodies provide us with their communications. Legal obligation under Article 6(1)(c) GDPR (compliance with the EU Digital Services Act, Regulation (EU) 2022/2065).

What information can others see?

LivU is specifically designed to make it easier for you to connect and interact, which involves making certain information about you available to others on the App.

Important things to know when sharing information

We recommend not putting sensitive information that could be used for abuse or misuse on your profile for others to see, such as:

Do not share any materials or content which could be compromising to you.

Be careful when posting sensitive details about yourself on your profile or by adding certain LivU badges to your profile, such as your religious denomination, political leanings, sexual preferences, and health information. Although you can voluntarily choose to provide us with this information when you create your profile, sharing these sensitive details is not required. And remember the photographs you post on LivU can also reveal information about yourself.

When using the LivU App, you should assume that anything you post or submit on the App may be publicly viewable and accessible, both by Users and non-users of the App. We want our Users to be mindful about posting information that may eventually be made public.

Some countries might require that people have the option to download a copy of their conversation history. In this case, we have no control over how this information might then be used or shared after we are required to provide it. To obtain a copy please contact customer.service@livuchat.com.

Remember to log out of any app or third-party account you use to log in to or access our App when you are done to keep others from accessing your LivU account.

Take control of your data

In order to help you make connections and provide an enjoyable LivU experience, it might sometimes be necessary to share some personal information with others. But rest assured: we will only ever share your personal information in the limited circumstances described in this Policy.

With this in mind and under these restrictions, you should be aware that some of these trusted third parties might also use the personal information they collect for their own purposes. For example, by aggregating your personal information with other data they hold.

Our commitments to you

We work with “Service Providers”, and a list of those can be found at https://www.rileycillian.eu/suppliers.html. We aim to make sure they have adequate data protection and information security measures in place as part of contractual requirements.

When we share information, with who, and why What information we share
Service Providers — To offer some of our functions and services that are made possible by working with our trusted Service Providers. The specific Service Provider we share personal information with depends on various factors, such as which of our App, Sites, and other services a person is using. We will only share your personal information with Service Providers when necessary to perform these functions and provide such services. Each Service Provider will only have access to the personal information necessary for the specific service they are providing. For example, in order to provide our services, we typically use Service Providers like: billing services to allow customers to purchase paid features of our App (for example, Google Play); authentication services to allow customers to authenticate their account; social media providers to allow customers to create and connect their LivU account with their social media accounts (for example, Facebook, Instagram, or Spotify); customer support services to help us respond to your enquiries (for example, Zendesk); and IT services by working with third-party software providers used in operating our business for technical support. Depending on the service or function, this can include any personal information discussed in this Policy that we have related to you.
Moderators — To monitor activity on the App and approve content. Name; User registration details; Profile information; Message content; Photographs.
Payment Processing and Telecommunications Companies — To facilitate payments for our premium services. Cardholder name; Cardholder address; Card number; Payment amount; Transaction date/time.
Legal Enforcement and Preventing Harm — To ensure everyone using the App behaves appropriately and follows our Terms of Service. To work with third parties to enforce their intellectual property or other rights. To cooperate with legal requests for information from law enforcement when we are required by law, which can include an investigation into alleged criminal behaviour or to protect a person’s vital interests. We can save or share any of your personal information discussed in this Policy if we believe in good faith that it is necessary to: follow a law or regulation, binding court order or direction, or lawful request; protect the safety of any person; address fraud, security, or technical issues, such as by working with anti-spam providers to protect the App and Sites from criminal activity; protect a third party’s rights or property, or our own. In any of these cases, it is our decision alone whether or not to act on any right available to us, such as rejecting a request for information when possible. Depending on the specific request or issue, this can include any personal information discussed in this Policy that we have related to you.
Our Business Transfers — To help bring a smooth changeover in the event one of our companies, a RC Group entity, or any of our affiliates goes through a business transition or change of ownership. For example, this can include: merger; acquisition by another company; re-organisation; sale of all or a part of its assets; insolvency or administration. Depending on the situation, this can include any personal information discussed in this Policy that we have related to you.
Anti-Spam and Anti-Fraud Procedures — To apply our anti-spam and anti-fraud procedures by sharing your personal information with our other companies (RC Group companies). For example, to block accounts and suspected fraudulent payment transactions. Email address; Phone number; IP address; IP session information; Social network ID; Username; User agent string; Transaction and payment data.
Aggregated Information — To carry out analysis of our industry and demographic profiling by sharing aggregated information with third parties for this purpose. For example, we can share aggregate click statistics, such as how many times a particular link was clicked. Personal information that does not directly identify you, together with other information, including log data.

What are your rights?

With all of this in mind, let’s talk about how you can take control of your privacy.

Contents, Part 3

So what are your rights? You generally have the following rights regarding your personal information, depending on the specific circumstances:

Right to be informed: Your right to know what personal information we process and why.

Right to access: Your right to request a copy of the personal information we have about you.

Right to rectify: Your right to correct the personal information we have about you if it’s inaccurate.

Right to data portability: Your right to retrieve your personal information from us to easily transfer it to another location.

Right to erase: Your right to have your personal information deleted, except if we have compelling reasons to keep it (like following the law).

Right to restrict or object: Your right to limit or stop how we use your personal information. If processing is restricted, we can still store the information but can’t use it further.

Right to complain: Your right to complain to us or your country’s data privacy authority if you don’t agree with how we handle your data or address your concerns. If you have a concern about how we handle your personal information or a request, we encourage you to first contact us.

Rights related to automated decision-making, including profiling: Your right not to be affected by automatic decisions made without any human involvement, especially if those decisions have significant or legal effects on you. For example, this includes situations like automatic denial of an online credit application or hiring decisions made entirely by computers.

If you live in the UK, you can make a complaint to the Information Commissioner’s Office (ICO).

If you live in the EU or European Economic Area (“EEA”), you can get in touch with your local Data Protection Regulator.

If you live outside the UK, EU, or EEA, reach out to your local privacy data protection regulator.

9. How do you enforce your rights

If you want to learn more or exercise your rights, just visit our feedback page (https://www.rileycillian.eu/contact.html), email our Data Protection Officer at dpo@livuchat.com, or contact us. To protect you and everyone on the App and Sites, we might need to ask you for specific information to help us confirm your identity before we answer your request.

YOU SHOULD KNOW
Your particular rights depend on your country and this list does not apply everywhere or include every single possible right that might exist around the world. You should always be aware of the rights you have under the privacy laws that apply in your country.

10. Data transfers and international data

Our App and Sites are global — we want you to be able to access LivU and make connections wherever you happen to be in the world. To make this possible, we operate a global network of servers to provide the App and Sites, and store your personal information. Our network includes servers in the EU, and personal information may also be processed in Hong Kong and China.

In any case, we make sure your personal information is adequately protected — especially when transferred overseas. We make sure that valid, legal mechanisms are in place, such as the EU approved model clauses, and enforce strong contractual standards. If you want more information about the protections we have in place, just email dpo@livuchat.com.

Do you live in Brazil?

This section applies if you are based in Brazil. The personal information you provided to us will be stored in Germany, but may be transferred outside the EU to Hong Kong or China.

If you are a User from Brazil, our legitimacy for the processing of personal data may include the following bases:

If we ask you to provide personal information to comply with a legal requirement or to enter into our Terms of Service or an updated Privacy Policy, we will make this clear at the relevant time.

Do you live in the US?

US State Privacy Rights

Some US states have their own privacy laws, regulations, and rights. If you see your state listed here, we have some extra information to share with you. Please refer to the Privacy Policy additional pages (https://www.rileycillian.eu/livu-usPrivacy.html) for more information regarding the following US States:

How do we handle and store your personal information?

We will only keep your personal information as long as necessary for the relevant purpose and legal basis described in the How do we use your information? section, but never longer than allowed by applicable law.

What you’ll find in this section

And don’t forget

Profile Verification Information: if you verify your profile, we only keep any biometric scans we receive so that we can verify you in the future and for our record-keeping purposes until we no longer need them for such purposes or for three years after your last interaction with us, whichever occurs first.

Customer Support Contact Information: we keep records of our communications with you for 6 years after your account is deleted.

YOU SHOULD KNOW
Even after you remove information from your profile or delete your account, copies of that information may still be viewable or accessible if it was previously shared, copied, or stored with or by others. We cannot control this and we are not legally responsible or liable for this. If you give third-party apps or websites access to your personal information, their own terms of service or privacy policies control how they handle your personal information.

1. What happens when you delete your account?

If you delete your account, we make sure it is no longer viewable on the App. Just in case you delete it by accident or change your mind, it’s possible to restore your account for up to 28 days after deleting. Please contact customer.service@livuchat.com to help.

After these 28 days, we start the process of deleting your personal information, unless:

2. Connecting you around the world

Our App and Sites are global — we want you to be able to access LivU and make connections wherever you happen to be in the world. To make this possible, we operate a global network of servers to provide the App and Sites, and store your personal information. Our network includes servers in the EU, and personal information may also be processed in Hong Kong and China.

In any case, we make sure your personal information is adequately protected — especially when transferred overseas. We make sure that valid, legal mechanisms are in place, such as the EU approved model clauses, and enforce strong contractual standards. If you want more information about the protections we have in place, just email dpo@livuchat.com.

How do we keep your information secure?

Here at LivU, we pride ourselves on taking all appropriate and reasonable security measures to:

Tips to keep your data secure

Unfortunately, using a website or the Internet is never 100% secure and even we can’t guarantee that unauthorised access, hacking, data loss, or other breaches will never happen. We can’t guarantee the security of your personal information while it is being transmitted to us, so any transmission is at your own risk. Our Apps are not permitted for use by anyone under 18 years old.

This being said, here are some tips to help keep your data secure:

Age Restriction Policy

Although we want as many people as possible to enjoy our creation, you must be at least 18 years old to use LivU. We do not knowingly collect any information or market to children, minors, or anyone under 18 years old. If we become aware that someone under 18 has registered a LivU account and shared personal information with us, we will take steps to terminate that person’s registration.

YOU SHOULD KNOW
Wherever you live, we care about your privacy. You can make a request for your data either through our app or by contacting our support team.

Our Contact Information

Please let us know if you have any questions or concerns about this Policy, want to exercise your rights, or have a problem or complaint. We will work hard to address it when you get in touch.

You can reach us by:

Support

Social media

For More Details

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Join LivU today and explore a world where every interaction is an opportunity to connect, create memories, and experience the joy of authentic human connections.

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